Ideas that do, ideas that don't. How to tell Purpose from Bullshit

Full content of Federico’s session at the D&AD Festival 2018

Many brands strive to communicate a higher purpose. Blurring boundaries between strategy, creativity and culture, Federico presents a diverse selection of ideas intended to bring brands to life, reflecting on why some work, and why others don't.

Leading from the Culture

I was recently invited by Creative Review to contribute my views and insights on Creative Leadership in occasion of the launch of the magazine's new strand of content aimed at those who lead, and aspire to lead, creative teams, departments and businesses.

Continue to read on Creative Review | Medium

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Branded Content (2014)

State of our Art 2014 – Part 5

With the shift towards relevance, the long-form branded content category is coming of age with some remarkable experiments

Edited from the presentation "State of Our Art" by Federico Gaggio andPatrick Burgoyne of Creative Review at Promax BDA Europe conference, London, March 2014. The focus of this showcase is on the TV branding and promotional work which we feel has been the most significant or creatively interesting over the past year, and we are also going to look at ideas and campaigns pushing the bar of excellence across the wider marketing and creative world.