Make your world bigger is not just a tagline. It’s the answer to the question: what is the purpose of Discovery?
Since the beginning of humankind, people tell stories to make sense of the world. Storytellers use specific strategies to keep us interested. They appeal to our curiosity. John Hendricks launched Discovery Channel in 1985 with a mission to fulfil a fundamental need in all humans: to satisfy curiosity. Discovery strives to satisfy curiosity by creating immersive content. To meet its audience’s need for exploring and understanding the world while pushing the boundaries of human experience.
Experience is what we’re made of. Every moment and insight gives us new perspectives, making us grow as people and expand our vision of the world. Discovery delivers intelligent entertainment. Every insight, experience and ‘eureka!’ moment add up to broadening the spectrum of our knowledge, enriching our personal world, making it grow. We satisfy Curiosity through Storytelling which broadens our Experience and our Knowledge. ‘Eureka’ moments give us the thrill of discovery, enriching our personal world (making it bigger). The wise say: ‘collect moments, not things’.
To launch the new brand platform, created in-house, Federico and his team produced this series of timeless spots featuring the people at the heart of Discovery's programme. They asked them personal questions in a simple, stylised interview style. The questions range from the silly to the more profound or philosophical; some would be about them, others more universal. The aim is to tease out a surprising or unknown personal trait; to give a real insight into individual characters; to find out how they made their own worlds bigger and thereby make our viewers’ worlds just that little bit bigger.