DMAX in Germany is Europe’s most successful men’s channel. To increase audience share we aimed to broaden the appeal of the channel and foster co-viewing, re-position the brand to embrace the new positioning of ‘Life is a big adventure’.
Our brief was to create a stand-out brand identity for DMAX, consistent across all touch points: on-air, off-air, online and mobile. The VOD service, for which we created the User Experience and Design, was rolled out across all platforms: Connected TVs, Web, Tablets and Smartphones.
ECD Federico Gaggio. Idents and on-air design Lee Edwards and Tom Robinson at Devilfish. OSP, VOD, Print and Digital Design in-house at Discovery Creative London. Lead Designer Vijay Logan.