FULL MGEITF EDINBURGH SESSION
Conventional marketing is in trouble. A new breed of advertisers are revolutionising the industry with exciting new ideas which combine creative storytelling, social media interaction, real-world stunts and new technologies to establish deeper and more meaningful relationships with their audiences.
In this inspiring session, Kirsty Wark will ask 3 Creative Directors behind the most interactive, popular and award-winning ad campaigns of recent years to share their approach to audience engagement, and offer their insights on creativity for TV makers and marketers: as they reveal the thinking behind their work, we asked them to pitch left-field ideas on a range of TV genres and programmes to the audience at the Media Guardian Edinburgh TV Festival.
Chair: Kirsty Wark Journalist & TV Presenter
Iain Tait, Global ECD, Wieden+Kennedy
Gustav Martner, ECD, CP+B Europe
Nicolas Roope, ECD, Poke London
Federico Gaggio, VP – ECD, Discovery UK & Western Europe
Jack Lundie, Director of Brand & Communications, Save the Children