State of our Art 2014 – Part 4
Edited from the presentation "State of Our Art" by Federico Gaggio and Patrick Burgoyne of Creative Review at Promax BDA Europe conference, London, March 2014. The focus of this showcase is on the TV branding and promotional work which we feel has been the most significant or creatively interesting over the past year, and we are also going to look at ideas and campaigns pushing the bar of excellence across the wider marketing and creative world.
While this is not Cool Shit, since we started with that showcase a few years back the Stunt has become mainstream – we’ve even got a new word to describe some of them, ‘prankvertising’. This experiential promotion for the release of the 'Carrie' remake – offering unsuspecting punters a first hand experience of telekinesis – is a prime and accomplished example.
Given the brief “living your dream” and the question «what would you do with $25,000?» – offered to promote the launch of the film The Secret Life of Walter Mitty – US filmmaker Casey Neistat decided to use the budget to go to the Phillipines and organise some disaster relief.
Another great stunt leveraging the sharing power of social media encouraged the renaming of hurricanes with the names of climate change deniers. US agency Barton F. Graf 9000 was behind this one.
Read more on the CR Blog.
What makes these campaigns extraordinarily viral, is their ability to tell stories people want to share: not simply telling the story, but giving us a story to tell.
With over 71M views, we couldn’t resist including Van Damme’s epic split from Swedish agency Forsman & Bodenfors, whose founder Filip Nilsson was sharing his vision of Creative Leadership with Dave Trott here at this conference earlier this afternoon [link post].
More on Epic Split on the CR Blog
Epic or silly it’s always the emotions we want to share. Watch this crazy ad, playing with absurd deadpan humour on the internet meme of the animated GIF. Part of a campaign for Argentinian beer Flying Horse.
And what could be more sharable than a singing cat?
From the brand behind the dancing pony.