State of our Art 2014 – Part 2
Edited from the presentation "State of Our Art" by Federico Gaggio and Patrick Burgoyne of Creative Review at Promax BDA Europe conference, London, March 2014. The focus of this showcase is on the TV branding and promotional work which we feel has been the most significant or creatively interesting over the past year, and we are also going to look at ideas and campaigns pushing the bar of excellence across the wider marketing and creative world.
In the wider marketing and creative world this was a year in which we saw a lot of technical innovation. This project by Ogilvy for BA used live data to deliver some magic at two outdoor sites in London
The 'Autocomplete' campaign from Ogilvy & Mather Dubai for UN Women used real Google search results to highlight sexism worldwide”
Marking the end of Breaking Bad, US agency Mullen posted a spoof ad on Craigslist putting lead character Walter White’s house up for sale. The spoof sales ad, for US estate agent Century 21, tied into the social media frenzy generated by the finale.
Read more about this on the CR blog.
Highlighting the the importance and opportunity of always on marketing was Oreo’s Twitter campaign, conceived and activated in real time during the Superbowl blackout