The new leadership at Eurosport tasked me with leading a cross-functional group to create a transformational brand strategy and identity. This project is more than a rebrand exercise. It involves a renewed business ambition and brand purpose that puts fans first and then builds everything around them – from sharing the greatest sporting moments to giving them the experience that fuels their passion.
I had the privilege of leading the collaboration between the great people of Eurosport and Discovery and a handful of strategic and creative partners, including Sid Lee (Paris), Pentagram (London), and Dixon Baxi (London). Reel produced by Dixon Baxi.